Today I’ve got an interview someone who has carved a very unique niche in the crochet pattern market, dog clothes! So let’s get started with Sara from Posh Pooch Designs!
Tell us a little bit about yourself :
I am a 50 year old grandma who loves my grandkids, yarn, crochet and designing. I love the beauty of the rows of yarn in the craft stores. Oh, and I love my Chihuahuas too! They are the inspiration for my Small Business.
What is your business exactly?
My business, Posh Pooch Designs, started when I adopted 2 Chihuahuas, Maximo and Rosie Bell. Chis are always cold, even in the summer, so I started designing them cute little sweaters, hats and more. People and friends would see my dog’s clothes and would ask me to make them for their dogs, or ask for the crochet patterns. So I began selling first from my Facebook page then on to Artfire, Etsy, Ravelry and Craftsy. I sell my actual items as well as my crochet patterns. I have been doing this for about 3 and 1/2 years now and I am actually starting to make a profit. I love what I do, and I am so happy to get to do it. What started as a hobby has turned into a fun business!
What is a typical day in the life of a Dog Clothes Designer?
Well it starts early, I feed the dogs first, then computer time, answering emails, emailing patterns, and printing invoices. Then I head to the gym for water aerobics. Most of the actual items are worked on in the afternoons. If I am in “designing mode” that is usually done in the afternoons as well.
I usually yarn shop a few times a week, whether I need it or not! Crochet and designing and my business is going all through the day, so I would say I devote about 10 to 12 hours a day to it. I have more business in the fall through January, but I really keep busy year around.
I have a craft room where I work, as well as a business office ( at the desk in my dining room ) where I do my computer time. I also work out on my back deck when its sunny outside.
What is your favorite thing about running your own business?
The best thing about my business is I get to work at home, I am my own boss! And I get to do what I love! Also, I have really enjoyed getting to know lots of other crocheters and crafters.
What is the hardest thing for you in running your business?
The hardest thing is deciding which design or pattern to work on. My head is so full of designs and ideas and not enough time to work them all out.
What surprised you the most when you started your business?
I was surprised that so many people liked my dog designs. I mean, I love them, but when others love them, it just makes you feel like what you are doing is worth it.
What advice would you give to other business owners out there?
It takes hard work, and takes time to really start making money. Be willing to put yourself out there and take some chances.
You may be hurt or taken advantage of, but if you want your dream, this will happen. Hang in there and don’t give up.
Another thing, is to be original. There are a lot of copy cats. Try to find your niche and stick with it.
If you could choose anyone as your mentor, who would you choose?
I don’t really have a mentor, but my family has been my biggest cheerleaders. Encouraging and helping me along the way.
My daughter also has a Crochet business, Calleigh’s Clips and Crochet Creations making photo props. She helps with a lot of the computer issues.
My dogs, Maximo and Rosie are my inspiration. They love to model. Every time I get out the camera they are ready to model. of course the are paid in dog cookies.
What do you do when you’re NOT working?
When I am not working, I love to spend time with my family. and attending our local church.
I’d like to thank Sara for being willing to talk to me today and share her business with us!
Do you know a business I should consider interviewing for an upcoming Small Business Spotlight? Leave a comment or email me with a link to their information and let me know! Wish I would have asked a different question? I will be changing up some of the questions in the future, so if you have something in particular you would like to know be sure to let me know!